SXSW Panel – Creating Brand Engagement with an Integrated Hashtag Campaign at the National Civic Summit

Creating Brand Engagement with an Integrated Hashtag Campaign at the National Civic Summit

 

Aneesh Chopra at the National Civic Summit promoted by the #AskAneesh Hashtag Campaign

Description

The National Civic Summit (www.nationalcivicsummit.com), presented by Target and the Citizens League, used several innovative social media tactics including an integrated Hashtag Campaign including a Live National Tweetup with Grammy Award Winning Artist Dan Wilson and a Live Webcast of our country’s first CTO Aneesh Chopra. Our panel will share the campaign strategy highlights, video, photo, and live experiential technology examples to bring to live this creative use of the Hashtag to engage event and civic participation. See our primary Twitter account for a quick overview @civicsummit09.

Aneesh Chopra’s White House Staff include our National Civic Summit Campaign in his Innovation Imperative Keynote Presentation

#AskAneesh Hashtag in Aneesh Chopra's National Civic Summit Presentation

View other Hashtag Campaign elements at our PickRPanel SXSW Panel Picker Voting  Microsite

Feel free to checkout our panel info and vote for us to be a panel at SXSW2010!

@SocialWendy

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